Conagra Brands Corporate Citizenship Report
Citizenship reporting is a comprehensive look at an organization’s environmental, social and economic impacts. The information published in the report is of interest to a range of stakeholders that include customers, investors, government and regulatory bodies. At 100-ish pages, it’s a big project that takes months to complete. Good report design makes a large volume of information more accessible. This one is produced as an interactive PDF for reading online.
TD Ameritrade Town Hall Videos
Several times each year, TD Ameritrade Associates get together to hear senior leaders talk about a range of topics. I work with the corporate communications team to develop and produce videos that help illustrate and illuminate some of those topics—community involvement, corporate responsibility, and rollouts of various kinds. Each video is kept to approximately two-minutes in length. They play at gatherings and then run on a closed-circuit loop in common areas throughout TD Ameritrade campuses for a year or so.
Blumenthal Holdings Identity
In 1924, Mr. Blumenthal was a traveling salesman stuck in Charlotte, North Carolina with a leaky radiator. A tinsmith poured in a powder, of his own invention, that sealed the leak without the need for more costly repairs. Impressed, Mr. Blumenthal went on to market and sell the product with great success. Today, Blumenthal Holdings is the maker of products including GUNK® cleaners and degreasers, LIQUID WRENCH® penetrants and lubricants and TITESEAL® Tire Sealants and Protective Coatings. As a nod to their origin story, the shape of the logo is modelled after a typical car radiator from the 1920s.
Conagra Brands Sustainable Development Awards
The Sustainable Development Awards recognize innovative achievements by Conagra facilities to conserve resources and energy and reduce waste. My role in the project is to craft an overall identity for the awards communications, that compliments Conagra’s branding. Deliverables include category icons, finalist posters, PPT templates, awards and digital graphics.
Grief’s Journey Rebrand
Originally known as Ted E. Bear Hollow, this group offers support and education to people who have experienced loss. While many of their clients are children, the organization also serves adults and people dealing with unique types of loss. Families separated by deportation or incarceration for example. Having ‘Ted E. Bear’ in the name alluded to a focus on kids. The leadership team sought a new name that would 1) make all feel welcome and 2) do a better job describing what the organization does. I brought in a couple of friends, with expertise in brand strategy, naming, and PR. Together we helped the Ted E. Bear Hollow team through the creation, launch and promotion of their new name.
Better Cotton Initiative Website Assessment
The Better Cotton Initiative (BCI) is the largest cotton sustainability program in the world. BCI members span the cotton supply chain—and 21 countries—from farmer organizations to retailers and brands.
Communicating the right messages to many different stakeholders across cultures and languages is a challenge. Over time, their website has grown to 1,000+ pages with a broad focus. I work with their marketing team to help figure out how the website may evolve. Through interviews with BCI members and staff, a review of analytics, and applying best practices for the web, we produced an assessment for BCI leadership, that includes insights about content, user experience, accessibility and a proposed site map.